Brand Starter
Mercado
B2B growth, built differently.
A complete Brand Starter case study showing a 16-page identity system with six logo variants, usage rules, colour combinations, typography, voice guidance, social assets, email signature standards, brand strategy, and commercial rights.
Use on white and light backgrounds.
For dark, teal, and charcoal backgrounds.
Six approved logo variants with clear usage rules, spacing standards, and context-based application guidance.
How this pack is positioned
Mercado's Brand Starter turns one visual direction into a complete identity system. The pack defines six logo variants, binding usage rules, clear-space and minimum-size standards, a six-colour palette, approved combinations, typography guidance, voice principles, social assets, an HTML email signature, strategic positioning, rationale, and commercial rights in one working document.
UK Amazon B2B operators turning roughly £500K–£5M annually in marketplace revenue, looking to present as a specialist agency or professional services brand rather than a generic reseller.
For UK Amazon B2B operators who want category credibility, Mercado delivers the specialist positioning and market expertise that generalist agencies cannot — because Amazon UK B2B is all they do.
Brand applications
- LinkedIn, Instagram, X, TikTok, and YouTube social assets
- HTML email signature system for client-facing team members
- Proposal decks, pitch decks, and client presentations
- Website lockups, branded PDFs, and social bios
Deliverables in the pack
- 16-page Brand Starter guidelines PDF
- 6 approved logo variants with SVG, PNG, PDF, ICO, and 512px exports
- Logo usage rules, clear space, and minimum-size standards
- 6-colour palette plus dark mode palette
- Approved and prohibited colour combinations
- Neue Haas Unica + DM Sans typography system with web embed code
- Type hierarchy rules and CSS variables
- Voice and tone guidance with copy dos and don'ts
- Platform-specific social media kit and ready-to-use bios
- HTML email signature guidance
- Brand strategy, mission, vision, values, and archetype
- Design rationale, brand do's and don'ts, and commercial licence