Logo Concept
Mercado
Market mastery, clearly signalled.
A logo-only case study showing how Brandr packages a premium UK Amazon B2B agency identity with polished logo variants, a production-ready teal-and-gold colour system, practical typography, and rationale a client can use immediately.
Use on white and light backgrounds.
For dark, teal, and charcoal backgrounds.
Geometric M-mark icon in copper gold on deep teal, with a clean uppercase wordmark and agency subline. Primary, reversed, icon, and wordmark variants.
How this pack is positioned
Mercado needed an identity that felt premium, commercially sharp, and B2B-confident from the first touchpoint. The solution centres on a geometric M-mark in copper gold on deep teal — a pairing that signals market expertise, international commerce fluency, and a credible UK agency positioning that stands apart from generic marketplace consultancies.
UK Amazon sellers, B2B operators, and e-commerce brands looking for a specialist growth agency that feels authoritative, commercially focused, and built for serious platform results.
A premium UK Amazon B2B agency positioned around market mastery, specialist expertise, and the commercial depth that generalist agencies simply cannot offer.
Brand applications
- Website hero and landing-page lockups
- Proposal decks and client sales collateral
- Favicon, app icon, and profile picture usage
- Letterheads, internal docs, and branded PDFs
Deliverables in the pack
- Primary logotype
- Reversed dark-background logo
- Standalone M icon mark
- Wordmark-only lockup
- SVG + PNG + PDF + ICO export set
- Colour system with approved pairings
- Neue Haas Unica + DM Sans type guidance
- CSS variable tokens
- Commercial licence for web, print, and advertising