Brand Starter
Apex Amazon Agency
Stack the odds in your favour.
A complete Brand Starter case study showing a 16-page identity system with six logo variants, usage rules, colour combinations, typography, voice guidance, social assets, email signature standards, strategy, and commercial rights.
Use on white and light backgrounds.
For dark, navy, and charcoal backgrounds.
Six approved logo variants with clear usage rules, spacing standards, and context-based application guidance.
How this pack is positioned
Apex Amazon Agency's Brand Starter turns one visual direction into a complete identity system. The pack defines six logo variants, binding usage rules, clear-space and minimum-size standards, a six-colour palette, approved combinations, typography guidance, voice principles, social assets, an HTML email signature, strategic positioning, rationale, and commercial rights in one working document.
Amazon sellers turning roughly GBP500K-GBP10M annually, typically 2-5 years into the platform, frustrated with inconsistent agency results or in-house teams hitting a ceiling, and ready to invest in a specialist.
For established Amazon sellers who want category dominance, Apex delivers the specialist expertise that generalist agencies cannot, because Amazon is all they do.
Brand applications
- LinkedIn, Instagram, X, TikTok, Facebook, and YouTube social assets
- HTML email signature system for client-facing team members
- Proposal decks, pitch decks, and client presentations
- Website lockups, branded PDFs, and social bios
Deliverables in the pack
- 16-page Brand Starter guidelines PDF
- 6 approved logo variants with SVG, PNG, PDF, ICO, and 512px exports
- Logo usage rules, clear space, and minimum-size standards
- 6-colour palette plus dark mode palette
- Approved and prohibited colour combinations
- Inter Display + DM Sans typography system with web embed code
- Type hierarchy rules and CSS variables
- Voice and tone guidance with copy dos and don'ts
- Platform-specific social media kit and ready-to-use bios
- HTML email signature guidance
- Brand strategy, mission, vision, values, and archetype
- Design rationale, brand do's and don'ts, and commercial licence